The posts below referring to Mikes Helmets and some recent personal experience has had me wondering about product branding in the motorcycle arena.
The lifestyle of the the “born to wild” non conformist “Biker” has reached new heights with the soon to be aired FX TV series “Sons of Anarchy.”
From the “OFFICIAL,” note that word “official” “
Sons of Anarchy website”
Ok, so you probably can't read that. O.k., so I probably don't care, O.K.. It is to me just another example of how business will capitalize on the caricature of ourselves that we have come to be. Oh yes I know that there will probably be thousands tuning in to see how a real biker (or some sanitized, idealized t.v. version of an angst driven outlaw who really wants do good yada, yada, yada) lives and a plethora of these persons will run right out, form there own “outlaw motorcycle clubs” and promptly get themselves killed.
Which is it? Life imitates art or art imitates life? Don't ask me, my life's an illusion!
The king of Branding however has to be Harley Davidson. That probably needs no further explanation.
From Harely panties and boots, to bed covers and table lamps at prices that would make Tiffany's jealous all sold under the mantra “Screw it lets ride”.
Years ago I had a 69 stretch trumpet with an Iron cross tailight. Recently I ran across two Iron cross taillights that I would like to run on the back of my bagger. Question? Does that mean I would become an adherent of the cult of Jesse James? Maybe if I added some expensive gold leaf to the scratches in the tank I could morph into a Jesse James/OCC cross breed on which to ride to my favorite cultural event. Cause Lord know you can't ride them bikes in the mountains.
I do take pride in a certain rebelliousness by maintaining my factory pipes that are finally rusting into a pretty decent sound.
I have recently purchased a light weight vest with pockets, yes pockets. Places I can stuff all the stuff I want to get to without having to spend Lord knows how long getting my bag latches to stay shut. But have found that I can lose stuff as easy with pockets as I can without. I did this after seeing the pre-patched vests for sale. I have yet to go up to one of these obvious off the shelf jobs and ask the owner, “could you tell me how to get to route 66” so as not to cause embarrassment. So you get my drift?
Of late circumstances and events elicit in me a strange and perverse desire (o.k. I take that back, I was born with strange and perverse desires. I treasure them deeply) to just throw caution to the wind (or whatever else will go into the wind without blowing back in your face) and say to a certain few, are you freaking whacked?
Heres the gig re: branding and the intolerance and hypocrisy in the motorcycle arena over brands and their meaning.
Lets take Hooters for example. Well hell take a pair. They have plenty. I am convinced that they have a factory hidden away in the midwest somewhere where they stamp out Hooters girls. They do a run of blondes, then some brunettes, a few African Americans that all look alike in their pretty little orange and white clingy outfits, except for Bike Nights. Hooters has moved big time into bike nights though I have no idea why. I can only guess that they have become sincerely concerned about government intrusion on individual rights and the numbers of us that are being killed on the highway. This is evidenced by the cute little black outfits the waitresses wear on Bike nights to mourn those lost on the highways. And oh yeah damn, I almost forgot , the money.
But hey, whose to complain. They have taken a national pastime, girl watching, sanitized and legitimized it and profited. It's the American way and we got no problem with it (well other than we might like to see them at the capital on occasion helping to fight for our rights, but hey why sweat the little stuff). I just want them to bring back the coconut shrimp.
Now take a local business that also caters to “Bikers” say OUTZ's TOO for example whose brand is that across the state it is known, that if you are biker traveling down hwy 98, you just have to stop at OUTZ's. Thats a premium brand. Then take for instance K&K fish camp, another local biker mecca whose brand is quickly becoming, “who knows what they will come up with next and when is the next vibrator race”. Well thats a brand. Thats good clean biker fun. I know. Last race I personally checked each and every vibrator and found them to be clean (well that may be a stretch, the fact that I checked them all I mean).
Now recently I received a little e-mail in my e-mail box which is where most of my e-mail goes though only God an Bill Gates knows why. This little missive objected to certain references we had made regarding the vibrator races. After all VIBRATORS? OUT IN THE OPEN? RACING? Call the culture police PLEASE!
Now lets get this straight o.k. We consider it our patriotic duty to cover all things biker lifestyle related.
And if that means we have to force ourselves to witness some Americas finest ladies cheer for their favorite vibrator well then by God, Chevrolet and apple pie we will do it.
These nay sayers were afraid to be associated with such all American things as “vibrators”. But then maybe had the races included “Ben Wa Balls” made popular in Japan it would be different. But then we will have to investigate that further.
But what was extremely interesting, or maybe even hypocritical, you be the judge. Was the recent missive they put out with a right fine example of a factory produced Hooters girl draped seductively over the handlebars of one of their bikes.
Well when this was first sent to me, by a lady friend I might mention, I became quite indignant as I am prone to do. Hypocrites I hollered as I jumped up spilling my coffee. Justifying exploitation of women to suit their own needs I shouted as I slammed my fist down in the ashtray sending a lit cigarette God knows where (figure sooner or later I will see the smoke). Just jealous because they didn't think of it first. (ummm, it is here that I should probably mention that I have no problem with men exploiting women or women exploiting men. Call it exploitation if you will. I prefer to call it appreciation of the finer things in life).
But then in a moment of clarity it came to me, this particular line of product is fairly innocuous and doesn't really have a brand. Well they do have a brand name. And at some point in time I will mention it. But not until I have acted upon the devious plan currently jelling in the gelatinous goop my brain cells are supposed to occupy.
So it may be that they have have commenced upon a marketing ploy by which they can proclaim we don't need vibrators to exploit anybody, we have “Hooters Girls”! We are the Hooters brand of motorcycle product! Of course I'm wondering if they have considered that castrative effect this may have on some of the gentleman that utilize their product line.
I also might wonder if alienating a sizable portion of the motorcycling community by silently condemning their activities while at the same time trying to steal the old Honda catch phrase “you meet the nicest people on.......” replacing the 50's teenage image with a Hooters girl might not backfire. After all, Honda trashed that line long ago and started building V twins.
Hooters Bike Night every Thursday!
Hooters Bike Night is every Thursday from 6 - 10 PM! Plan for upcoming event's like our Best Bike Contest and an Audio game where YOU guess the bike by the sound of the motor! Check out our past event pictures
at www.tallahasseepowersports.com.
(Oh no, did I just inadvertently reveal the name of the people that may have a allergy to vibrator races, oh darn)
Oh yeah, lest I not be true to my nature I might also ask what they do for bikers rights and/or motorcycle safety other than try and “EXPLOIT” the concept of rider training and increase sales touting support of failed M$F curriculum.
Now see, Mike of Mikes Helmets got it. Isn't it amazing how many in the motorcycle industry don't?
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